As summer comes to a close, you can always tell winter is coming when the new Burton site pops up. The boarding itch begins. Last years Burton site update wasn’t as big an update from previous years as this one seems to be. It still holds a lot the same old Burton style, but seems like their adding in some new progressive flare. Not only that, but their new printed catalog looks epic. Unfortunately I can’t seem to get my hands on an actual physical copy (since I’m saving trees according to them) but the download’able version is still amazing, and makes me want the printed version even more.

Board designs this year as well have some nice stand outs. The Vapor, Custom, Jussi, and Love. On the woman’s side, much less selection than normal it seems, and only one stand out. The Blender. Which might be my all time favorite for this year. Not sure yet, still has to sync in.

They also finally have a really nice video section. Last years was a let down, since the years before was pretty decent. As well the new EST brand style, which relates to its print and video pieces, are real stand outs in post production styling. I can see its overlay colour gradients becoming a decent trend with photography design elements.

Overall I’m really impressed where the Burton team and design teams have taken the brand this year. Making me even more pumped for the snow to start falling and the gear to come out of storage for some intimate use this season.

See you on the hills.